Pride On, Inside or Outside Zwift and Athlete Ally team up to help end homophobia and transphobia in cycling and beyond

One of our favorite things about cycling is that it is available to almost everyone. It does not matter who you are, where you come from, or what you look like. If you can ride a bike, you can ride a bike. Even if you can’t, there even are adaptive ways to get you on two, three, or four wheels. Which is also why we love organizations that promote inclusivity in the sport. Because of that we are thrilled to see the new collaboration between Zwift and Athlete Ally.

Zwift may not be familiar to those who spend most of their time commuting, riding recreationally, or just ride casually. But for a large section of regular and competitive cyclists, Zwift is what keeps them busy during those times when they can’t ride outside. On those days where it is snowing or oppressively hot, Zwift allows you to synthesize an outdoor riding experience on your indoor bike trainer. Zwift tracks the power output of your pedaling and gives you an on-screen avatar that speeds up and slows down as you do on the trainer. The responsive feedback makes you feel like you are actually riding, rather than just spinning your wheels on a stationary bike.

Zwift has taken its position in cycling and teamed up with Athlete Ally, an organization on a mission to end homophobia and transphobia in all sports. Athlete Ally regularly holds events to educate athletes about being more inclusive, works to change policy to be more inclusive, and more broadly advocates for LGBTQ+ rights.

Together, these organizations are launching a series of events over the month of June, Pride Month, called Pride On. Every Monday through Saturday, in celebration of the LGBTQ+ community folks on Zwift will be able to participate in a ride or run taking place in each time zone. Participating in one will unlock a Pride On kit within zwift. Some events will even be hosted by notable lgbtq+ athletes including Lea Davison, American mountain biker

and Olympian; Abby Levene, a pro trail runner; Shanaze Reade, 3x UCI BMX World Champion; and Chris Mosier, an American triathlete and duathlete.

Zwift is committed to continuing the celebrations throughout the year with bi-monthly runs and rides in honor of major dates within the lgbtq+ Community including World AIDS Day and National Coming Out Day. One of these major events is happening on June 13 as Zwifters ride and run, dedicating their miles to TogetheRide. The goal is to collectively move 1.2 million miles in honor of the 1.2 million people living in the US right now with HIV. Alongside that, the organizations hope to raise $5 million to fight AIDS.

If you are a Zwifter, we hope you take this opportunity to support and celebrate the lgbtq+ community and those members in our own riding community. Even if you don’t Zwift, we hope that you take the opportunity to look into Athlete Ally and think about how you can be a more inclusive member of our riding community. There is room for everyone in the cycling community, and it is our collective responsibility that everyone feel that.